Digital marketing has evolved significantly over the last decade. From a handful channels to a hundreds of them, digital marketers have to choose platforms where their target audience spend their most time. With human attention span at all time low, you cannot expect your target audience to read long blog post with large blocks of text.
Content marketers have to change their strategy and come up with alternative solution and they did. They started using visual content and it started working for them. Fast forward to today, we now see a barrage of visual content irrespective of which website you are browsing. From photos, to videos, infographics to interactive content, visual content is everywhere.
If your brand is struggling to get the best out of visual content marketing efforts then, you might find this infographic from Branex useful. In this article, you will learn about seven effective tips to grab the attention of your target audience with your visual content marketing.
Boost Engagement With Interactive Content
With constantly changing search and social algorithm, getting organic reach has become a challenge. When you share something on social media, it only reaches out to a minute percentage of users, which makes it almost impossible to get the engagement you want.
The best way to boost user engagement is to use interactive content. Use surveys, polls, tutorials, videos and call to action. Take a look at HubSpot and notice how they incorporate interactive content into their tutorials. They combine everything in one place. There are polls, lesson selection options, call to actions and even tabbed content. This forces the users to interact and engage with their content in one way or another.
Use Copywriting Techniques In Infographics
One of the most popular form of visual content is infographics. It helps you present complex information in a more visually appealing and easy to digest manner, helping your target audience to understand sophisticated concepts easily. Irrespective of how good the design of your infographic might be, it wont do well until you accompany it with the right text. Use your copywriting skills and add more value to infographics. Instead of highlighting the problem, focus on the solutions. Tell them how your products can solve their problems. Show empathy by telling them that you understand their problem. This will help you build stronger, long term relationship with your target audience.
- Also read: Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)
Use Data Visualization For Reports
Presenting reports is part and parcel of business. If you are an employee, you might have to present it to your boss. If you are the manager, you might have to present report in front of higher management. There are instances when these reports include tons of statistics and presenting it becomes a challenges. Make your statistic laden report simpler by using data visualization. Visually represent your data so it can easily be understood by audience you are presenting too. Add color to your boring presentations by using eye catching visuals to represent data.
Make A Statement With A Quote Card
Ever wondered why so many blog posts and social media posts from brands contain quotes? The answer is simple. Quotes can help you convey their message and make a strong statement. In fact, quote card can be used to fulfill many different purposes as well. For instance, you can use it for reinforcing your company mission, educate your readers, create a connection and even bring a smile on your reader face by adding some humor.
Combine Images With Text and Graphics
A picture is worth a thousand words. You might have heard it on countless number of times but did you know how much a video is worth. A video is worth more than a million words. When you combine images with text and graphic, you can make a huge impact. A static image might look boring but the when you add some text to the same image or add some motion or graphics to it, it becomes much more appealing to your target audience. More importantly, it gives your images a unique look that makes them stand out. When your images stand out, users will notice it. You never know they might stop scrolling through their newsfeed when your interesting image containing text and graphics pop up. This is exactly what you want as a brand on social media. This increases your brand exposure and hooks your target audience. With a interactive image, you can not only grab the attention of users but you can also keep them interested and engaged for a long time.
Use What’s Trending In Your Images
Want to cut through the digital noise and steal the limelight? Grab the attention of users by using trending elements in your visuals. Cats and puppies are two such examples. People love cat videos and cute puppies. You can use them in your visual and instantly divert the attention of users towards your visuals. Keep an eye on what’s trending and incorporate them in your visuals. I am not saying that you should add them to every visual you create but make sure you do it subtly and use it smartly so that it does not feel awkward and unprofessional. No brand likes to be seen as unprofessional.
- Related: How Visual Is Transforming the Search Landscape for Digital Marketers (infographic)
Avoid Stock Photos
Last but certainly not the least is ditch stock photos. Yes, you might be tempted to use stock photos because they are easily available and everyone else is doing it but if you want your visual content and brand to stand out, you should take your own pictures or create your own images. Users tend to ignore stock photos but pay attention to unique and original photos. For example, Richard Branson share pictures of real people, which is why he has a large fan base who constantly interact with him on social media.
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