Advance Business Development Coaching

Business development and Marketing

Before I came to Amsterdam to study Business and Economics, I worked in a bank in my hometown, Munich and I left his Bank for one particular reason, because even though the people there earn sufficient amounts of money, they all seemed dissatisfied with their life.

They were frustrated with their career opportunities, they were unhappy with their relationships and they were constantly stressed out, but these people – they all had one thing in common – they did not want to change it and even outside of the bank.

I kept on meeting people who were unhappy with their lives but unwilling to change them, and every time these people saw somebody who had a great relationship who was happy with his job or who sees the great opportunity and was successful.

advance business development coachingMost people just said that this person was at the right time at the right spot and got lucky. We all know it right. However, when you study marketing, you realize pretty quickly that products are always at the right time at the right spot.

So at this point I started looking at my marketing book in a different way. Instead of learning for my exams or learning in order to help a company, I started learning for myself. I looked at, I thought.

How can I learn from this? What can I learn from these techniques and I came up with an idea worth spreading now I need a one year. I’m gonna present some theories now and if you’re expecting life-changing knowledge from these Furies.

I’m, sorry to let you down, but if you’re guessing that these theories are like empty jars, you need to fill with your own knowledge and your own insight. You’re, an outstanding guesser. So if you study marketing, you’re, not a stranger to this for blocks.

They call the four PS and four C’s of business development and marketing. The 4Ps Marketing Mix is a business oriented model, which includes product, price, promotion and place. The newer 4Cs of marketing model was meant to be a more consumer-orientated version. It includes Consumer, Cost, Communication and Convenience.

The 4C’s focuses the marketer on targeting niches rather than mass markets. Then these need to be the foundation of your business development, marketing, and every product lunch. No product enters the market without filling these four blocks. And tonight we’re, going to launch you, so the first one is the product in the customer needs the product.

Are you yourself and all the capabilities? You have, and the customer needs are the needs of the people you need for your success and your product has to match these needs. However, customer needs are something really tricky, because something else does your unstated secret need, and tonight I guess this unstated secret need is that you want to go home at the end of the day.

Now these uncertainties are really hard to find and if you find the secret needs, you can be sure that you have a massive competitive advantage, but I can tell you what they are. You have to find it yourself and the only advice I can give you on this is never ever ever.

Try googling them. There are secret needs. You don’t want to know about now. Your product has to meet the customers needs and most of the time when you do it for the first time, you will realize that it doesn’t, but don’t.

Be sad about it, because the process is called R & amp D, which stands for research and development and not research and depression. Even though you realize that your product doesn’t meet the customer needs, you can still develop it’s.

Never too late for personal development, my grandpa is 83 years old and he’s. Learning English right now, just so, he can watch this video. What’s? Your Excuse now? Who, in this room ever wanted to be a rockstar or famous DJ, that’s, quite a lot right and why shouldn’t you if somebody would come up with a contract and won’t me ask me: you want To sign up to be a rockstar, I would take it immediately all the fame and fortune fast cars giving concerts in front of 100,000 people.

That would be great, but that’s. Just half of the story, because who in this audience actually is a rockstar and the reason why so many people fail to become a rockstar it’s. The same reason why I never became one because when I started playing guitar at the age of 16, this man was my idol.

His name is John Butler here at his own TED talk in Sydney and he started playing at the age of 16 as well. Now, how did John Butler become an outstanding guitar player and I didn’t. It’s because he dedicated himself to it well played once or twice a week.

He played every free minute. Well, I was too shy to play in front of people. He went out busking in the streets and while I played it safe and went to university, he quit University just to pursue a career in music.

Now I’m, not trying to inspire anybody to quit the university right away and just go out busking in the streets, but next time you see somebody successful ask yourself: what are his costs? Because this didn’t come for free? There must be some costs behind it and then ask yourselves: would you be willing to pay it because when people are told about the countless hours of practice the endurance needed and the risks involved in becoming a rock star, most of them don’t want to do it anymore.

But if it still sounds tempting to you, you should go for it now, after figuring out your product, your customer needs your price, your costs, it’s time to think about how to let people know you’Re out there, because life is just basically like a big supermarket in a big supermarket.

People are exposed to 300 products per minute, and this little girl could be your customer. She could be anybody, your future boss, or even your wife, and all these products around her. Okay, I know you for 20 years, but all these products around her are potential future husbands, just like you.

How should she know for which one to stop take it out of the shelf and put it in a shopping cart. We have a product, we have a concept for this as well, it’s called Aida, and it has nothing to do with this boat company Aida stands for attention, interest, desire and action.

So the first thing you need to do to be successful in business development or marketing is grab the customers attention. You can do that with anything. It could be a smile. When you’re enter into the room, it could be a nice hat, a flashy outfit or you can simply stand on the red carpet on the stage right in front of them.

Once you grab the attention, you need to create an interest within them. So that happens by displaying the attributes you thought about which they want and because you thought about it, this attributes create create a desire in them because their ex you’re, exactly what they need and that ultimately leads to the action part.

It sounds a bit weird when talking about dating may be better with products, but it’s really essential, because in the market, as well as in life, it’s, not the product which is the best which gets sold the most.

But it’s, the best promoted product which gets sold the most and now you can go for all these steps and still fail simply because people don’t know where to buy you. They don’t know where to find you.

This applies to every single life situation, but in my case I just really like the dating example. So we’re, going say with that. So when I was 16 in Germany, that’s, the age when you’re allowed to go out drinking.

So I went to nightclubs with my friend also because we thought that is the prime ik place to meet women now. Were we successful at meeting women at nightclubs? No, were they even a realistic chance for us to meet women at nightclubs? Not at all? Why not? Only because of this, this could have worked.

It’s because an average German nightclub there’s, 80 % men and 20 % women there’s, a massive oversupply of men, which leads to greater competition, less success. Now I still manage to solve this problem.

I wish I could tell you oh yeah, i enhance my product and I went out into them or not that’s, not what happened. What happened was that I simply positioned myself differently. To be honest, my mother positioned me differently because she signed me up for standard dancing, lessons that was the reaction of my friends as well, but after one hour of standard dancing, I was not even mad anymore because from an economic perspective that was amazing, there was A room full of women such an oversupply, such a high demand for a guy like me, so little men, so a little supply.

It was like a supermarket with more customers and products. That was great. I went overnight from being a free in the club to a 9:00 at dancing, or maybe a 7, but still improvement. So what we can learn from this is that sometimes you need to consider all the options, because sometimes the place, which is the most obvious to meet your customers, is not the place where they need you.

After filling out all these four boxes there’s, one major question left for tonight: why do people when we can analyze our situation and position us in the market would attribute sex they? Why would they attribute success solely to luck and the answer for is this? We tell ourselves that other people are lucky for the same reason.

We take a pill when we have a weight problem or we drug our children. When you’re hyperactive, we have a problem and we’re looking for a solution, and this one is easy: it’s fast and it’s effortless, but it’s also a dead-end because Rather than tackling the root of our set as dissatisfaction the cause of our problems, we just swallow a lock pill and number selves to all the symptoms.

But will this luck pill? We also number selves to all the great opportunities this world has to offer and we constrain ourselves in developing our personal best. I was at this point when I was in the bank.

I was just as dissatisfied as all my colleagues, but I didn’t swallow the luck pill. What I would in was, I analyzed. What am I good at? I positioned myself differently. I moved to answer then to enhance my product.

You’re unhappy with your relationships. You don’t like where your life is going or you simply feel like your life. Could be so much better, you have two options. You can either swallow the lock pill and go on with business as usual, or it can analyze your situation, take action and truly change the game.

Source : Youtube

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